Insights
To help corporate leaders accelerate their performance with AI, we translate complex AI research into practical business insights, dissect trends from our perspective, and interview people at the forefront to help leaders identify new opportunities and avoid risks.
Is AI Optimism driving record breaking S&P and Dow performance?
Is AI Optimism driving record breaking S&P and Dow performance?
What’s happening
The S&P and Dow have broken records within the last few days.
Why’s this important
While there’s been plenty of talk about recession, interest rates, and layoffs (especially among big tech), we believe that the recent record breaking performance reflects investor confidence in AI to drive substantial increases in future earnings.
Over the horizon
However, despite increases, we believe AI investment is restricted from its larger potential by several factors…
A Model to Predict AI’s Impact
How might you predict AI’s impact on edtech or construction? Could a model be developed that might predict AI’s impact on any industry?
If so, it could help guide product or service development, institutional asset allocation, positioning strategy, etc.
To attempt to predict how AI will impact an industry or submarket, I’ve developed what I call “the Density Model of Artificial Intelligence.”
The Unbelievable Power of the Hypothesis Catalog
What if there was a simple way to:
Organize all of your marketing efforts
Incorporate genius from around your organization
Improve the overall creativity of your advertisements
I believe you can achieve all of those things with what I call a Hypothesis Catalog.
Increase Your Returns with a Customer Model
Success in marketing is either luck or its knowing your customer’s unconscious.
As humans, we are terrible at knowing what we will buy and why we bought it. The reason: most of our motivations and purchase behavior are subconscious. However, I believe there is a way to learn about your customers in such a way that you can accurately and reliably predict their purchase behavior.
It’s called a customer model and it can drive incredible returns.